Privacy policy
Privacy Policy
Last Updated: 10 July 2026
Welcome to Clara Mayfair. We are committed to protecting your privacy and ensuring that your personal information is handled securely and transparently. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or purchase our products.
1. Data Controller
The data controller responsible for your personal information is:
Clara Mayfair
Company Name: Clara Mayfair
Registered Address: London, United Kingdom
Email: info@claramayfair.uk
If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details above.
2. Information We Collect
When you visit our website, we may collect the following information:
Information You Provide
- Full name
- Billing address
- Shipping address
- Email address
- Telephone number
- Payment information (processed securely through our payment providers)
- Account login details (if you create an account)
- Communications with our customer support team
Information Collected Automatically
When browsing our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Website pages visited
- Date and time of access
- Referral source
- Shopping activity
- Cookies and tracking technologies
3. How We Use Your Information
We use your personal information to:
- Process and deliver your orders
- Manage your customer account
- Process payments securely
- Respond to customer enquiries
- Improve our website and customer experience
- Detect and prevent fraud
- Comply with legal obligations
- Send promotional emails where you have provided consent
4. Legal Basis for Processing
We process personal data under one or more of the following legal bases:
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Your consent
5. Cookies
Clara Mayfair uses cookies and similar technologies to:
- Remember your shopping cart
- Improve website functionality
- Analyse website traffic
- Personalise your shopping experience
- Deliver relevant advertising
You can disable cookies through your browser settings. Some features of our website may not function correctly if cookies are disabled.
6. Customer Accounts
If you create an account, we store the information necessary to manage your account and complete your purchases.
You may request deletion of your account at any time by contacting us.
Certain information may be retained where required by law.
7. Email Marketing
If you subscribe to our newsletter, we may send updates regarding:
- New arrivals
- Exclusive offers
- Promotions
- Seasonal collections
- Company news
You may unsubscribe at any time using the unsubscribe link included in every marketing email.
8. Order Fulfilment
To complete your orders, we may share your information with trusted third-party providers including:
- Delivery companies
- Payment processors
- Fraud prevention services
- Website hosting providers
These providers only receive the information necessary to perform their services.
9. Payment Providers
Payments are processed securely through trusted payment providers.
Depending on your chosen payment method, payments may be processed by providers such as:
- Shopify Payments
- Stripe
- PayPal
- Klarna
- Apple Pay
- Google Pay
Clara Mayfair never stores your complete payment card details.
10. Product Reviews
With your consent, we may send a single email inviting you to review your purchase.
Participation is entirely voluntary.
11. Social Media
Our website may contain links to:
- TikTok
Your interactions with these platforms are governed by their own privacy policies.
12. Analytics & Advertising
We may use services including:
- Google Analytics
- Google Ads
- Meta Pixel
- TikTok Pixel
These tools help us improve our website and measure advertising performance.
Where legally required, these technologies are only activated after your consent.
13. Data Retention
We retain your personal information only for as long as necessary to:
- Fulfil your orders
- Comply with legal obligations
- Prevent fraud
- Resolve disputes
- Enforce our legal agreements
Once no longer required, your data will be securely deleted or anonymised.
14. Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
- Lodge a complaint with your local data protection authority
To exercise these rights, please contact:
Email: info@claramayfair.uk
15. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration or destruction.
Our website uses SSL encryption to protect all transmitted information.
16. International Data Transfers
Where personal information is transferred outside the United Kingdom or European Economic Area, we ensure appropriate legal safeguards are in place.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page together with the revised date.
18. Contact Us
Clara Mayfair
Company Name: Clara Mayfair
Registered Address: London, United Kingdom
Email: info@claramayfair.uk